In August of 1932, a young man, one year out of the UW College of Pharmacy, took a chance and bought a defunct drug store in Amery where he set up business as Chet Johnson Drugs. When he opened the store, he had $40.00 in cash to begin operations. Two years later, he married his high school sweetheart, Ellie, and together they raised two sons and adopted two daughters.
In the early years, Chet bought a new ice cream freezer from McKesson Drug Company, then, as now, the major wholesaler for the store. This purchase kept the store going, with 5 cent malts and 23 cent quarts of ice cream — a real treat in the ‘30s. In the early ‘40s, Chet expanded the store with a 20 foot addition, and in 1957 he purchased the building next door, and built a newer, bigger store. All this took many long hours and a lot of hard work to grow the business. At the same time, Chet became one of the biggest promoters in Amery. He had many (often crazy) promotions at the store — free ice cream cones, nickel coffee with free refills, and contests for kids to win prizes. While these were store promotions, they were also a way to draw folks to the city. Chet was a firm believer that Amery had been good to him, and he would do what he could to return the favor.
All of Chet and Ellie’s children grew up working in the store, as soon as they became old enough to stock shelves and sweep floors. David and Bruce both chose to go into pharmacy, and graduated from South Dakota State College of Pharmacy. They both came back to the home town to work for their dad. In 1970, Chet and Ellie sold the store to “the boys” as they became known, and began spending some months away in the winter to relax and enjoy life. A year later, the boys bought the building next door and once again expanded the store. During this expansion the soda fountain, which had been part of the store since the ‘30s, was removed. Real ice cream seemed to be on the way out as the quicker, drive-thru places were becoming more popular. Nickel coffee remained an everyday draw, and the store continued to be a gathering place for news and gossip . David had four kids and Bruce two, and their kids grew up as they had, working in the store as soon as they were old enough. Randy Olson, a local fellow who also worked at Chet’s as a teen, returned to Amery as a University of Minnesota Pharmacy graduate, and came back to Chet’s as a third pharmacist. The ideas instilled in the Johnson brothers as children remained in promoting not only the business, but Amery and the surrounding community. All of Chet's pharmacists have been active in community organizations.
Bruce’s son Matt graduated from the South Dakota State University College of Pharmacy in 1990, and came home to work for “the boys”. He took the same giant step his dad and uncle had done thirty years before, and purchased the store in 2000. At the same time he and his wife Julie, also an SDSU Pharmacy grad, opened an outpatient clinic pharmacy in the Amery Regional Medical Center. In 2004, another remodeling project was underway when Matt gutted the building next door and put in a new soda fountain. Once again, folks began enjoying old fashioned ice cream treats. The new ice cream and coffee shop adjoins the store, and is appropriately named Ellie’s — a tribute to Matt’s grandma. Nickel coffee is still available along with cookies, gourmet coffee, espresso drinks, bakery items, smoothies, and many flavors of ice cream. At the same time, a complete remodel of the store was done, changing the entire appearance of Chet’s. Matt’s sister Sarah is the business manager of Chet’s. What started as a risk during the Great Depression has turned into a third generation family business, solid with tradition.
2020 Best of the Amery Area Awards
Ellie’s serves up fresh ground coffee and espresso drinks and uses only the best beans roasted locally in Hayward, Wisconsin by Backroads Coffee. Beverages can be flavored virtually any way you like it using whole or skim milk, soy or almond!
BEST ICE CREAM CONE
Hand dipped Cedar Crest ice cream is what makes Ellie’s cones THE BEST in town! There are 16 flavors of ice cream to choose from as well as cake cones, sugar cones and FRESH BAKED waffle cones
BEST SMALL EMPLOYER
Whether working at Ellie’s and Chet’s is your first job or your last, you’re part of our big family! We love our employees and know that our business would not be recognized for its excellence without each member of our team.
Matt has dedicated his life to serving the Amery community and strives to make each patient feel comfortable and cared for. He is committed to working for YOU, not the insurance or drug companies and is focused on improving your overall health.
BEST CUSTOMER SERVICE
Making each and every customer feel welcome and important is our goal at Chet’s. Don’t know what you’re looking for? We’ll help you find it! Have a silly question? We’ll get you an answer! Need a suggestion? We’ll give you options!
BEST GIFT SHOP
Chet’s expanded Gift Shop has something for everyone! Need a birthday or “thank you” gift or have a last minute kid’s birthday – you’ll be able to find it here! We are at your service and will help you find whatever you are looking for and wrap it up in style!